Datavations Raises $17 Million
New York, 15 July 2025 – Datavations, the world's leading strategic intelligence provider for the building materials and home improvement industries, today announces the successful close of its Series A funding round, securing $17 million in new equity capital.
The Series A round was led by Forestay Capital, with participation from Morpheus Ventures, as well as existing investors Sage Venture Partners, Nevcaut Ventures, and board member Jay Steinfeld. Additional notable investors include Rusty Reed, former CFO of Procore Technologies, and Travis May, founder of LiveRamp and Datavant. This investment brings Datavations’ total funding to date to $27 million, further accelerating its mission to provide the industry with actionable retail intelligence at scale.
The Series A round empowers Datavations to accelerate growth across all fronts by scaling its team and advancing product development. The funding will also support expansion across North America and help deepen relationships with clients.
Datavations is a leading New York-based data and AI software company specializing in the $2.3 trillion dollar building materials industry. Our platform, powered by advanced Machine Learning and Artificial Intelligence, provides manufacturers with a data-driven approach to better serve customers and grow their relationships with key accounts. By simplifying massive datasets into actionable business insights, we help businesses make data-driven decisions to optimize pricing, inventory, and product assortment. Leading building material and home improvement manufacturers have already adopted Datavations’ technology to gain a competitive edge through data-driven strategy.
Datavations’ Commerce Alert Hub is an AI-powered sales enablement software capable of monitoring trillions of pricing, sales, and inventory trends. It translates that data into actionable plans, all while giving manufacturers unparalleled insights into how to serve their key accounts with a modern experience, enabling stronger and more optimized commercial partnerships.
The funding comes as the sector is undergoing a rapid digital transformation. AI-powered analytics allow for greater efficiency savings and for companies to gain increased insights into customers’ preferences. According to McKinsey, construction and building materials companies can boost margins by up to 10% by adopting advanced analytics and digitized forecasting tools. Alongside the digital transformation, the US home improvement market continues to grow, and is forecast to reach $615 billion by 2029.
“We’re at a defining moment in the evolution of data use within the building materials industry,” said Philip Odelfelt, CEO of Datavations. “Until now, teams have been forced to operate with lagging indicators, gut feel, and fragmented data. Datavations is changing that - helping sales, supply chain, and pricing teams anticipate demand, optimize performance, and make confident decisions faster. We have a team of entrepreneurial A-players with deep quantitative abilities serving the market. We’re delighted to partner with Forestay and Morpheus, and we are grateful to our existing investors for their continued support of our vision.”
"Datavations is tackling a long-standing blind spot in the building materials industry,” said Labinot Brahimi, Vice President at Forestay Capital. “Its ability to simplify complex data challenges and drive measurable impact for manufacturers and retailers is impressive. We're thrilled to support their journey as they scale across North America."
Jay Steinfeld, Founder of Blinds.com and Datavations Board Member & Investor, added: “This team has built something truly exceptional. Datavations doesn’t just provide information – it is reshaping decision-making through intelligence.”
About Datavations
Datavations is the strategic intelligence partner to the $2.3T building materials industry. The company empowers manufacturers and distributors with the most granular, predictive SKU-level analytics in the industry—driving smarter, faster, more confident decisions across sales, supply chain, and pricing functions. Its AI-powered analytics solutions allow for the transformation of raw data into actionable strategies. Datavations is redefining performance intelligence for one of the world’s most complex product environments. With advanced machine learning and intuitive insights, Datavations empowers teams to optimize operations, grow revenue, and improve margins. Headquartered in New York, Datavations supports manufacturers and distributors across North America. Learn more at datavations.ai.
About Forestay Capital
Founded in 2018, Forestay is an early-growth stage tech fund and part of B-FLEXION, an entrepreneurial private investment firm founded by Ernesto Bertarelli. Forestay invests in visionary teams reaching growth inflection points and partners with them to create future category leaders. The fund focuses on Enterprise AI & SaaS, backing start-ups with investments between $10M and $20M across Europe, Israel, and the US. For more information, visit: https://www.forestay.vc/.
Media contacts:
datavations@tancredigroup.com
marketing@datavations.ai
